Each image was made as a separate element with a hover effect including a gold shadow, allowing the user to identify each particular group member, and also the ability to click and explore each artist individually.

A creative UI solution added was the layering of the cast members images on the main page, showing the group as a whole. Another issue was the lack of transparency in the drop-down bio, which only offered the user a short fluffy blurb on the cast member therefore, not allowing the user to have the chance to explore the character via other mediums. This color-way was a royal blue for men and fuchsia pink for the women neither color reflecting the feel of the group and lacked symbolisms that come with their career such as ink, needles, artwork, etc.

A few of the UI issues, including images of the members, were poorly edited, with a background representing the cast member's sex. Due to its unappealing aesthetic which didn't cater to the Black Ink Crew Chicago's audience, I decided to focus primarily on the cast section. The colors, tone, and story of the page didn’t reflect the group's personality, causing a lack of web interest/traffic to the VH1 reality show’s webpage. The aim for revamping of the Black Ink Chicago VH1 cast page was based around the unappealing and not so memorable design of the original.

Vh1 black ink crew chicago